T
he online dating site Match.com throws around a lot of statistics in their advertising. They tout more dates, more relationships, and more marriages than any other site. They also say 1 in 5 relationships begin on an online dating site. In commercials it?s impossible to vet these claims, but we?re not in a commercial.
One in Five
Let?s start with the claim that 1 in 5 relationships now start in an online dating site. There are a couple of problems with such a claim. First of all, what constitutes an online dating site? Is Facebook and online dating site? Is something like Ashley Madison, a site for those just looking for affairs, a dating site? And no I will not be linking to Ashley Madison. Worse though, is how that information was obtained in the first place. Was it a research project from a university? Did the government commission a survey for some reason? This we do have the answer to.
The research was commissioned by Match.com themselves. You can read the very vague report here. Research paid for by a company that makes that company look good should always be taken with a grain of salt. First of all, the survey only included people that make more than $30k a year, and the population sample was about 2500 people. With no indication of statistical significance we can?t be certain these results are valid. Nor can we be assured they are representative of the population. When the government wants to survey the entire population, they go for 60,000+ people. That being said, this is where the claim comes from. Sadly, there have been no other surveys of ?new? relationships so we can?t confirm or deny the stat. We can only look at surveys of all relationships which will give a lower number because it would include people like your parents who didn?t meet online.
Consider this claim a bit biased and not considered to be an approved number by statisticians.
More is Better
?More dates, more relationships, and more marriages than any other site?. That?s quite a claim. This number also seems to come from the survey they commissioned so I want talk about validity. Instead, let?s focus on what they are really saying. It?s all about more, more, more. Of all the dating sites out there, one has to have the most dates and marriages. Which one do you think would have it? The biggest one perhaps? That?s Match. Let?s look at the problem behind ?more?.
I?ve got a store where 1 million people come in every day and 10,000 buy something.
You?ve got a store where 1000 people come in and 100 buy something.
I?ve got more customers, so I?m better? While only 1% of my customers buy something, 10% of your customers do. So while I?ve got MORE, you?ve got a better success rate.
Match makes no claim about having a better hit rate. They?ve got the most users so they are going to have more of everything. But your chances of getting a date aren?t better.
But let?s play with ?more? some more. If you?re going to claim you have more of these things, let?s look at what we can be reasonably sure you also have more of:
- More STDs: With the most users, Match.com has probably lead to more hookups which leads to more STDs.
- More unwanted children: More hookups also means more slip-ups.
- More breakups: More relationships also means more heartbreak.
- More divorces: Taking the logic further.
- More cheating: Again
- More domestic violence: You think everyone on Match is stable?
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