Google is giving away $50 million in free advertising for small businesses to use on YouTube.
The free $75 credit can be used for any of Google?s AdWords advertising options, but is specifically intended to promote Google AdWords for video.
Google AdWords for video is similar to a traditional search and display advertising campaign,?where you pay for clicks and set budgets with bids. ?The difference, with it being video, is that you only pay when someone watches your video, not when someone skips it or has already watched it.
With a highly competitive and saturated search and display advertising space, video advertising can differentiate your small business from the rest of the pack. ?According to Google Campaign Insights 2011, YouTube video ads drive a 20 percent increase in traffic to your website and a 5 percent increase in searches for your business.
Don?t know where to start or?how to create a video?
Google has a number of resources to help small business owners get their first video up and running:
- Free Advertising: Get your free $75 Google AdWords advertising credit. Google claims $75 is enough to reach over 1,500 of your customers on YouTube for one month.
- YouTube Advertiser Playbook: Learn best practices and tips on how video should be part of your small business marketing strategy.
- My Business Story: Learn how to create your first YouTube video.
- YouTube Ambassador Program: Gain insight from 9 small businesses that were chosen by Google for their outstanding success in using YouTube to reach their customers.
- YouTube for Marketers Google+ Page: Stay up-to-date on Google?s?latest video marketing innovations.
If you need YouTube video creating inspiration, check out these Firmology posts:
What do you think of Google AdWords for video? ?Has this been an effective advertising medium for your small business?
-To contact the writer on this story: Philip Nowak in Chicago at philip.nowak@firmology.com.
If you would like to feature your product, service or small business innovation success story on?Firmology, please fill out our?submission form.?
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